Does it work with Performance Max?

Yes. Performance Max bids on the conversion value you send; with profit as the value, it optimizes for profit.

Is it safe to change the conversion?

Campaigns need a short learning period after a change in the primary conversion. Our team helps you plan it.

How much does it cost?

Plans start at 249 € a month for stores with up to 500 orders a month, with AI usage included and onboarding with our team. There is a 7-day free trial with 30 € of AI usage and no card needed.

Do I need Google Analytics?

No. savvy.so sends the conversions to Google Ads directly, and can also send the profit to GA4.

Google Ads AI tool

Let Google's AI bid for your profit.

Performance Max and Smart Bidding are only as good as the value you send them. savvy.so sends the real profit of every order.

Start free trial Book a demo

7-day free trial · 30 € of AI included · No card needed

CampaignsProfit sent to

CampaignCostProfitPOAS

Brand – Search€580€5,4909.5×

Dishwashers – PMax€900€1,9702.2×

Retargeting – Catalog€640€1,4202.2×

Toasters – PMax€500€3800.8×

Target ROAS treats every euro of revenue the same.

A product with a 10% margin and one with a 60% margin look identical to Smart Bidding when you send revenue. So Google buys whatever sells, not whatever pays.

With profit as the conversion value, the same campaigns move budget to the products and searches that leave money.

Google Ads, on profit

Gross profit conversions

The profit of every order sent to Google Ads from the browser and the server, as the primary conversion.

POAS by campaign

Cost, orders, profit and POAS for each campaign, updated every hour.

Merchant Center feed

Your Shopping feed generated from your catalog, with titles and attributes improved by AI.

Competitor pricing

Your position against other sellers on Google Shopping, so you know when price is the problem.

How it works

Live this week. No migration, no developers.

1
Connect Shopify and Google Ads
With your Google account, in minutes.
2
Switch the conversion to profit
savvy.so creates the profit conversions and sends every order.
3
Bid on value
Run Performance Max and Search on maximize conversion value and track POAS.

Learn more, free

FAQ

Replace your agencies with AI.

Connect Shopify today. Know your real profit this week.

Start free trial Book a demo

7-day free trial · 30 € of AI included · No card needed