AI marketing guides
Free, practical guides to run Google Ads, Meta, SEO and your online store with AI.
AI marketing
- AI Marketing: What It Is, How It Works, and How to StartYou'll learn what AI marketing really means, which marketing jobs AI does well today (and which it doesn't), and how to run four core workflows first by hand and then with ChatGPT, Claude, or Claude Code.
- AI Advertising in 2026: How It Works and How to Use It WellLearn what AI advertising actually automates on Google Ads, Meta and ChatGPT in 2026, how to set it up by hand with the right guardrails, and how to use Claude, ChatGPT and Claude Code to produce creative, mine search terms and optimize for profit instead of revenue.
- AI Marketing Tools: The Best Picks by Job (and How to Use Them)Which AI marketing tools actually earn their keep in 2026, how to choose one for each job (ads, SEO, content, email, analytics), and a hands-on workflow you can copy: first by hand, then with Claude, ChatGPT or Claude Code.
AI for SEO
- AI Overviews Explained: How They Work and How to Get CitedLearn how Google AI Overviews work, how to read the new Search Console AI report, and how to rewrite pages (by hand and with Claude or ChatGPT) so Gemini cites you.
- Generative Engine Optimization (GEO): How to Get Cited by AI in 2026Learn what generative engine optimization is, how AI engines choose which pages to cite, and a practical, two-speed workflow (manual first, then with Claude or ChatGPT) to earn citations in ChatGPT, Google AI Mode and Perplexity, including the ecommerce angle and how to measure it.
Claude for marketing
- Claude vs ChatGPT for Marketing: Which One Should You Use?You'll learn where Claude beats ChatGPT (and vice versa) for marketing work, what each plan costs now, how to run a fair head-to-head on your own brand, and which prompts and workflows to copy for product copy, ads and campaign analysis.
- Claude for Marketing: How to Use Claude AI in Your Marketing (2026)How to use Claude AI for marketing in practice: which Claude product and model to pick, how to set it up as a brand-aware teammate, and step-by-step workflows (manual first, then with AI) for customer research, Google and Meta ads, SEO content and profit reporting.
Marketing calculators
- ROAS Formula: How to Calculate Return on Ad Spend (With Examples)Learn the ROAS formula and its variations (break-even, target, blended, POAS), how to calculate it by hand in Google Ads, Meta and a spreadsheet, how to automate it with ChatGPT, Claude or Claude Code, and what a good ROAS looks like against current benchmarks.
- POAS (Profit on Ad Spend): Formula, Calculator and TargetsWhat POAS (profit on ad spend) is, how it differs from ROAS, how to calculate it by hand or with ChatGPT, Claude and Claude Code, and how to get Google Ads and Meta to bid on profit instead of revenue.
AI for Meta Ads
AI for Google Ads
- Performance Max: How Google PMax Works and How to Run It With AILearn how Google Performance Max works, when it beats Standard Shopping, how to set it up with the 2025–2026 controls, and how to use Claude, ChatGPT, and Claude Code to write assets, mine search terms, and bid on profit instead of revenue.
- Google Ads AI Max for Search: What It Is and How to Use It SafelyYou'll learn what Google Ads AI Max for Search does (search term matching, text customization, final URL expansion), how it differs from broad match and Performance Max, how to turn it on with the right guardrails, how to read its reports, and how to audit it fast with Claude or ChatGPT.
Free calculators
- Profit margin calculatorEnter what a product costs you and what you sell it for, and see your gross profit, margin and markup. Or start from the margin you want and get the price to charge.
- Markup calculatorSet a markup on your cost to get the selling price, or enter cost and price to see the markup. The margin is calculated at the same time, with a markup to margin chart below.
- ROAS calculatorGet your return on ad spend, and the break-even ROAS you need to stop losing money, counting product cost, shipping, payment fees and returns, not just your product margin.
- POAS calculatorPOAS (profit on ad spend) tells you how much profit each dollar of advertising brings back. Above 1, your ads make money; below 1, they lose it, whatever the ROAS says.
- Shopify profit calculatorSee what a Shopify order really leaves you after product cost, shipping, payment fees, apps and advertising, and the break-even ROAS for that product.
Want to learn it step by step?
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